Start with the trust promise
Before features are sorted, define what the user should never have to worry about: private ledgers, therapy work, body data, faith notes, tasks, or app authenticity.
Choose the smallest honest architecture
Some products belong fully local. Some need CloudKit, public APIs, or SaaS infrastructure. The implementation should keep the network purposeful.
Turn shipping into authority
Every product page should explain the practical choices behind the app so founders and operators can evaluate Keelwright's craft.