Case Study // Public Product 005
Native Focus
A complete Getting Things Done system for iPhone, from inbox to weekly review.
Product thesis
Built for a specific user, with privacy as product strategy.
Native Focus implements the full GTD method instead of a generic task list. It supports capture, projects, contexts, next actions, weekly review, onboarding, and integrations with Apple Reminders and Google Tasks.
Audience
GTD practitioners and productivity-minded professionals who want the method preserved in a native Apple app.
Privacy stance
Task data is handled through native Apple storage and user-selected integrations rather than a proprietary task cloud.
Public proof
Live paid App Store product, version 1.31, with release documentation and app-store copy maintained in-repo.
Architecture
Product stack
Public, high-level architecture only. Private development systems stay out of the public surface.
Native iOS
- Swift
- SwiftUI
- SwiftData
- CloudKit
Integrations
- Apple Reminders
- Google Tasks
- Widgets
Proof of craft
Full method
Inbox, Next Actions, Projects, Contexts, and Weekly Review stay recognizable to GTD users.
Method onboarding
The setup teaches the system while configuring the app.
Native capture
Integrations help stray tasks move into a trusted workflow.