Case Study // Public Product 010
It's Called Football
A satirical campaign and live football probability experiment.
Product thesis
Built for a specific user, with privacy as product strategy.
It's Called Football combines a playful naming campaign with real product engineering: server-side variants, geo-aware behavior, a supporter counter, and a World Cup probability surface refreshed from public football data.
Audience
Football fans who enjoy a sharp joke when it is backed by real product craft.
Privacy stance
The experience is public and lightweight, using location context for presentation rather than user profiling.
Public proof
Live web product with experimentation, geo-gating, and a Monte Carlo World Cup surface.
Architecture
Product stack
Public, high-level architecture only. Private development systems stay out of the public surface.
Web Product
- Next.js 16
- React 19
- Tailwind CSS v4
Experimentation
- Flags SDK
- Geo-gating
- FIFA API
Proof of craft
Two modes
A formal court theme and a meme-led theme prove the product can carry different tones.
Geo-aware joke
The experience changes for US visitors without becoming heavy-handed.
Live probability layer
The World Cup surface adds analytical substance beneath the satire.